Zeiss announces the new E-mount lenses and names them “Touit”.

Zeiss Blog (Click here) unveiled the final name of the upcoming three Zeiss E-mount lenses. The name of the lens family will be “Touit“. If you are wondering where the heck Zeiss found that name her eis the original Zeiss explanation: “We decided to derive the future names of the lenses from the Latin names of birds. That fits well, as birds usually have excellent eyesight and can take unusual perspectives. Birds are also diverse and lively animals. Furthermore, the Latin names all have an attractive sound and are common in many languages and cultures.”

Touit is pronounced like the English “do it. As we told you before two lenses will be available for preorder from May 7 and those are the Touit 2.8/12 and Touit 1.8/32 (Click on the name to visit the detailed specs page). The third lens, the 50mm f/2.8 macro will be announced by end 2013.