Sony separates its “Imaging Business” in a new subsidiary company

This was already preannounced last year and now it’s happening: Sony is separating it’s Imaging Business (consumer camera, medical and broadcast segment) in a new separate company that will commence its operations on April 2017.
This is part of a long-term strategy from Sony. They have done the same thing with the other branches. The goal is to strengthen their business by making them more independent so that decisions can be taken faster and more effectively. Nothing will change for us Alpha customers.

Here is the full press text via Sony.net:

Sony Imaging Products & Solutions Inc. to be Established
Reinforcing Imaging Business

Sony Corporation (“Sony”) has decided to establish Sony Imaging Products & Solutions Inc., a wholly-owned subsidiary that will be responsible for its imaging products and solutions businesses. All functions currently held within the Imaging Products & Solutions Sector within Sony, including the functions related to the consumer camera business, solutions business with a focus on broadcast- and professional-use products, and medical business, will be transferred to the new company. Sony Imaging Products & Solutions Inc. will aim to commence its operations on April 1, 2017. Shigeki Ishizuka, currently Corporate Executive Officer in charge of the imaging products and solutions businesses at Sony, is expected to be appointed President and Representative Director of this new company.

As part of its mid-term corporate strategy announced on February 18, 2015, Sony outlined its intention to sequentially split out the business units within Sony to form new subsidiary companies. The aim of these measures is to ensure clearly attributable accountability and responsibility from the perspective of shareholders, management policies with an emphasis on sustainable profit generation, acceleration of decision-making processes and reinforcement of business competitiveness. The establishment of Sony Imaging Products & Solutions Inc. forms part of this strategy, and upon completion of the transfer, all major businesses of Sony group will be operated by its subsidiary companies.