Sony: “Fullframe cameras are on our roadmap!” And three new NEX lenses in 2012. (+Sony interview)

There are hot news coming via Quesabesde (Click here). Sony will announce three new NEX lenses in 2012. A high standard zoom lens, a wide angle zoom lens and a mid telephoto lens (See picture on top). And Sony confirmed that “Fullframe cameras are on our roadmap”. There are no details yet but we from SonyAlphaRumors already told you that we heard that more than one model will be announced in 2012.

Our Australian friends from Electronicsnews.com.au (Click here) Mr Sean Ellwood (Sony’s product specialist for digital imaging). As usual I will give you only a few tidbits of info. For the rest read the full article!

1) Mr Ellwood confirmed that SLT is the future for Sony (bye bye optical viewfinder) because: “We decided that…rather than trying to do the same thing that Canon and Nikon have done and refined to a very great degree, it made more sense for us to do something different.”
2) Sony will also take the new fullframe strategy very seriously: “We recognise that there is more to offering a professional camera service than just putting a camera out there.”. Just an editor’s note: Unlike Electronicsnews I do believe (no, I am sure!) Sony has a great FF strategy and you will see a huge event like today in 2012!