I think Fujifilm shot themselves in the foot by not launching a full-frame system camera. They certainly would have taken some of their share of the full-frame camera market from Canon, Nikon and Sony. Instead, they opted for medium format, but that has many disadvantages:
Cameras are bigger
Lenses are MUCH bigger
More expensive
Medium format sensor innovation pace is much slower than FF
Now Fujirumors reports that Fujifilm is working on a completely NEW camera that will not be a successor to a current model. And what’s even more interesting is that it will have a “new sensor size”. Obviously this could mean anything: 1inch, MFT, Full Frame or super large medium format and so forth. But if I would be the big boss at Fujifilm I would make sure to release a fixed lens Full Frame camera. Something like a Fuji version of the super compact Sony RX1 series. It would be the first competitor of the hot selling Leica Q3 and at the same time also be a test model for Fuji to see if it would make sense to later announce a FF camera with interchangeable system.
For Sony this would mean new strong competition don’t you think?
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One more message to the Sony managers: where is our new RX1 FF camera model? :)
A new source just sent me the image of an allegedly new Sony 28mm f/2.8 FE pancake lens with the following text:
Sony is about to launch a new full frame e-mount pancake lens to finally compete directly with the Canon 28mm f/2.8 and Nikon 26mm f/2.8 pancake lenses. This is a true pancake lens design (unlike the 24/40/50 G trio). It is not a G lens and will be priced very aggressively. They don’t want to lose sales to the recent third party Viltrox and Samyang pancake lenses and were very surprised with their popularity online and with the Sony alpha community wanting a pancake lens. Unlike the Viltrox and Samyang this will be a proper full featured FE lens with manual focus ring and adjustable aperture from f/2.8 to f/22 and high quality optics, sharp from f/2.8 with minimal vignetting.
This is coming from a new source so this could be total BS. I hope trusted sources can soon confirm if this rumor is true or not. If you happen to have some info about that please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!
Anyway, what do you think about this rumored lens. Would you love this to be true?
We have the first specs of the upcoming new Viltrox AF 135mm f/1.8 FE lens:
82mm filter thread
70cm close focus
weight 1.2kg
Price: $899 or 999€
It’s $1,200 less than what you have to pay for the Sony 135mm f/1.8 GM but it still costs $140 more than the Samyang/Rokinon 135mm f/1.8 (here at BHphoto and Amazon).
On September 26 at 6am London time Tamron will launch their next new Full Frame E-mount lens. It’s the 90mm F2.8 Di III VXD 1:1 MACRO. The lens will be priced at $699 which is $400 less than the Sony 90mm macro.
Press text:
TAMRON 90mm F2.8 Di III VXD 1:1 MACRO for SONY E-MOUNT & NIKON Z MOUNT (Model F072)
TAMRON’s Legendary 90mm Macro is Reborn for Mirrorless
TAMRON’s new 90mm F2.8 MACRO for full-frame mirrorless offers unparalleled sharpness from center to edge and a velvety bokeh effect. TAMRON introduces its first 12-blade circular aperture, ensuring perfectly circular bokeh and minimal vignetting especially in the macro range. The 12-blade design creates 12 rays for stunning starburst effects when stopped down, making it ideal for dramatic images with point light sources. This compact mid-telephoto macro is just 126.5mm (5″) long and weighs 630g (22.2oz.), has a maximum diameter of 079.2mm. It fits comfortably in the palm making it easy to hold for long periods of time. The lens is equipped with a focus limiter switch that can restrict the AF focus range, enabling faster focusing during AF shooting. This feature also helps prevent the lens from searching focus in full range when losing focus during close-range AF photography. The rotational torque of the focus ring has been carefully calibrated to assist with precise Manual Focus operation. SonyAlphaRumors
This moderate torque makes fine-tuning the focus more exact and ensures that the results are accurate. The new hood design with a sliding window for easy filter use lets photographers rotate filters without removing the hood. The 90mm F2.8 MACRO is compatible with the dedicated TAMRON Lens Utility software. It lets users change lens settings, assign camera functions and update firmware when necessary. In addition, the mobile version is especially useful for macro photography where a tripod is often used. Users may customize functions for various still photography and videography shooting styles. This lens excels in macro, landscape, and portrait photography, offering unique photographic expressions across genres.
Key Features
High optical performance and image reproduction
Outstanding Flat-Field performance
TAMRON’s first 12-blade circular aperture for stunning circular bokeh and starburst effects
Compact size, just 126.5mm (5″) long and 630g (22.2 oz.)
New hood design with sliding window for easy filter rotationSAR
High-speed and high-precision VXD AF with superb subject tracking performance
Precise torque for comfortable MF operation
Focus limit switch to prevent loss of AF during close-up shots
Proprietary software tool TAMRON Lens Utility for lens function customization and firmware updates
Focus Set Button for assigning camera function and TAMRON Lens Utility function -Moisture-Resistant Construction and BBAR-G2 and Fluorine Coating
Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras
Specifications of the 90mm Di Ill
Maximum Aperture F2.8
Minimum Aperture F16
Diagonal Angle of View 27° 2′ (for full-frame mirrorless format)
Lens Construction 15 elements, 12 groups (4 LD lens elements)
Filter Diameter 67mm
Minimum Focus Distance 0.23m/9.1″
Max. Mag. Ratio 1:1
Maximum Diameter 079.2mm
Length* 126.5mm/5′
Weight* 630g/22.2oz.
Diaphragm Blades 12 (circular diaphragm)
Standard Accessory Round-shaped hood with filter effect control window and caps
Compatible Mount Sony E & Nikon Z mount
*Length and weight are for Sony E-Mount
Compared with the Sony the Tamron can focus 5cm closer (23cm vs 28cm), has 12 blades instead of 9. I suspect price will be lower too.
I got a tip from an anonymous caller. So there is a high probability that this is WRONG and BS. But I’m posting this anyway because this lens has a unique focal length and I’m actually wondering if you would want a lens like this:
Tamron is planning to release a 20x superzoom lenses in autumn 2024: the 20-400mm F/4-7.1 Di III VC VXD, which weighs in at just over 1kg, but isn’t particularly heavy. Tamron’s full-frame focal lengths range from 17mm to 500mm, but the arrival of the 20-400mm F/4-7.1 Di III VC VXD, which almost covers the entire focal length range, breaks the silence in the field of lightweight full-frame superzooms. Meanwhile, evaluations of pre-production models show that its image quality is surprisingly close to that of other 400mm/500mm lenses from the same manufacturer.
Like I said, I think it’s 95% likely that this rumor is wrong. But just imagine for a moment if there was such a lens…. One lens to tulle them all :)
The latest Creator’s APP update is teasing the a new major firmware update for the following cameras:
Sony A1 (current firmware is 2.02 -> 3.0 is coming)
Sony A9III (current firmware is 2.01 -> 3.0 is coming)
Sony A7IV (current firmware is 3.02 -> 4.0 is coming)
Sony ZV-E1 (current firmware is 1.03 -> 2.0 is coming)
Sony LR1 (current firmware is 1.0 -> 2.0 is coming)
All those updates will not just bring bug fixes but also new features. Some of them are mentioned by the creators’s app update (see image below) but there will be more!
