Sony interview with CineD: Talk about the FX lineup future

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CineD had a chat with Nobutatsu Takahashi-san, New Contents Creation Business Unit, Cinema Line Division, Senior General Manager.

So let’s share some tidbits:

  • I recently reported that several large store owners told me that FX2 pre-order numbers are a flop. CineD politely asked Sony what the “feedback” on this camera was, and Sony diplomatically replied that we’ll have to wait until creators receive their cameras before we can get any feedback. This to me means they know the camera hasn’t been well received yet.
  • When questioned about whether existing cameras like the FX3, FX6, and FX9 are showing their age, Sony reframes the conversation entirely. “You mentioned aging, but I don’t think it’s aging. It’s changing,” comes the response, revealing planned firmware updates for summer 2025.

Doesn’t sound like there is any FX6 or FX9 successor coming any time soon :(

Sony FX2 at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK

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Sigma announces that pre-orders for the new 17-40mm lens were higher than expected.

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Sigma lens preorders:
17-40mm f/1.8 at BHphoto, Amazon, Adorama, Fotoerhardt, WexUK.

Press text from Sigma Japan:

Apology regarding the supply status of the “Sigma 17-40mm F1.8 DC | Art”

Thank you for your patronage of Sigma products.

We have received more orders than we expected for the “Sigma 17-40mm F1.8 DC | Art” which is scheduled to be released on Thursday, July 10, 2025, and production is unable to keep up with demand. As a result, some customers may experience delays in receiving their products.

We apologize to our customers and other parties involved who have been waiting for the product for any inconvenience caused, but we are currently working hard to produce the product, so we ask that you please wait for a little longer.

We appreciate your continued patronage of our company and our products.

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You Won’t Believe What This UV Printer Can Do — iJustine Prints Her Photos on Everything!

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The EuFy Make 1 UV printer has raised over $44 million on Kickstarter (click here). And you still have four days left to secure your copy! Find out why this UV printer is so important for photographers in this new review by iJustine. She has printed her images on a variety of different materials:

With this UV printer, you can print your photos on over 300 materials. I think for some of you who are professional photographers, this could also become a profitable business tool?

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Sony Tidbits…

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Webinar: Shooting with the Sony Alpha 1 II

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Spotlight on Sony Alpha Female | Meet Amber Baird (Explora)
Five New Profoto Softboxes To Boost Your Creative Freedom (42West)
Viltrox 85mm f1.4 FE Review: You Don’t Need the G Master (ThePhoBlographer).
Viltrox 85mm F1.4 Pro review at SonyAlphaBlog.
Sony Burano – How is it used? – Sony Pinewood DMPC (ProAV).
Aputure STORM XT52: World’s Most Powerful Point-Source LED Light (42West)
Go Wide for Dynamic Portraits (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

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David Lynch’s Sony A7r and A7s cameras and lenses were sold at auction for $9,100

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The famous filmmaker David Lynch passed away five months ago. His family decided to sell his Sony equipment with a starting bid of $150. The entire package was sold for $9,100. It included:

Sony A7R (Serial No. 3392953) with FE 2/28 49mm lens, and a Sony A7S (Serial No. 3375970) with FE 4/24-70 67mm lens (Serial No. 0304706) in the same carrying case. The carrying case contains additional accessories including two battery packs – a Sony NP-FW50 and a comparable one that is ProMaster brand – and two Sony BC-VW1 battery chargers, a Sony ECM-GZ1M gunzoom microphone, a Rode VideoMicro microphone, a Sony HVL-F7S flash, and more. The cameras do power on and appear to be operational.

Sony E-mount Lens (Serial No. 1811571 / Model No. SEL2470GM) FE 2.8/24-70 GM 82 0.38m/1.25 ft, and Lensbaby Velvet Lens 58mm f/1.6 with Hoya NXT HNMC UV 62mm filter in the same carrying case.

Source: Juliensauctions
Thanks Peter for the tip!

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First leaked images of the new Tamron 16-30mm f/2.8 Di III VXD G2 E-mount lens!

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Here are the leaked images of the new Tamron 16-30mm f/2.8 Di III VXD G2 lens! The lens will be announced within days and cost more than it’s predecessor.

Technical Specifications:

  • Mount type: Nikon Z, Sony E
  • Optical zoom: 1.88x
  • Minimum focal length: 16 mm
  • Maximum focal length: 30 mm
  • Focal length (35mm equiv.): 16-30 mm
  • Zoom lens aperture: 2.8
  • Lens aperture – shortest focal length (F): 2.8
  • Lens aperture – longest focal length (F): 2.8
  • Maximum aperture (F): 16
  • Lens construction: 16 elements / 12 groups
  • Optical stabilizer: No
  • Lens hood type: HA064
  • Lens length: 104 mm
  • Number of aperture blades: 9
  • Suitable for genre: Landscape, Architecture / Interior
  • Division by focal length: Wide-angle
  • Suitable for sensor format: Full Frame
  • Lens type: Zoom
  • Minimum focusing distance: 19 cm
  • Weight: 450 g
  • Sealing (Dust/Moisture): Yes
  • Product Number: A064Z
  • Brand: Tamron
  • Filter Diameter: 67 mm
  • Send feedback

Product Description

Building on the success of the highly acclaimed TAMRON 17-28mm F/2.8 Di III RXD (model A046), the second generation G2 lens comes in the form of the advanced 16-30mm F/2.8 Di III VXD G2 (model A064), this time also for users of Nikon Z-mount mirrorless cameras. While expanding the zoom range, it maintains a compact and lightweight design and delivers exceptional image quality. In addition, it offers improved autofocus performance and has been updated to the latest lens design, improving overall operability. It is also compatible with TAMRON Lens Utility, allowing you to customize convenient functions for both stills and video shooting.

A Trio of Lenses with a Universal Range

With the introduction of the ultra-wide-angle 16-30mm F2.8 G2, the G2 is now a great addition to the standard zoom 28-75mm F/2.8 G2 (model A063). Together, these lenses cover a versatile range of 16mm to 75mm, making them ideal for most scenes. Experience the perfect combination of performance and functionality that makes professional photography more accessible than ever before.

Lightweight and Compact

Lightweight, compact and designed for mobility – it’s ideal for travel and everyday photography and video content creation. Despite the major improvements, the new lens retains the incredibly lightweight and compact design of its predecessor. This highly portable zoom can be used to capture high-quality photos in a variety of situations. The AF drive uses TAMRON’s fastest and most precise VXD linear motor mechanism. It excels at tracking fast-moving subjects, making it ideal for skateboarding and other dynamic scenes.

G2 Second Generation

A new generation of lenses with improved performance, faster focusing, better image stabilization, and a higher-quality finish. All G2 lenses are compatible with the TAP-IN bracket.

Di III – Mirrorless Systems

These lenses are designed exclusively for mirrorless cameras and cannot be used with digital SLR cameras.

VXD

The VXD autofocus is a world premiere: It is the first linear focus motor developed by Tamron for superior autofocus performance. Two VXD modules, operating in a floating system and controlled by electronic pulses, ensure fast and precise focusing on both near and far subjects. The new motor also ensures improved AF tracking, for example when shooting sports. The autofocus operates so quietly that you can shoot even in situations that require complete peace and quiet.

MR – Splashproof

Tamron lenses have a weather-resistant casing that optimally protects the sensitive interior from wind and weather. The robust outer casing is effectively sealed against moisture at all critical points (e.g. between the focus ring and the bayonet connection). This ensures reliable operation even in the most adverse outdoor shooting conditions.

Special XLD optical elements

Like LD, it prevents chromatic aberration and other defects. However, XLD is a much more sophisticated system that is mostly used in telephoto zooms.

Special LD ​​optical elements

Color aberration is a common optical defect that manifests itself in many ways. We often talk about the so-called chromatic aberration, which occurs more often in wide-angle lenses. LD elements are made of special optical glasses with extremely low light dispersion, which effectively compensate for chromatic aberration, which is especially noticeable when using telephoto lenses at the extreme position.

IF – Internal Focusing

With lenses with internal focusing, the length of the lens does not change during focusing and the filter ring does not rotate with it. This makes handling easier, especially with longer telephoto lenses, and also for shooting with polarizing and gradation filters. Other advantages include a shorter focusing distance throughout the focus area and less light loss in the corners of the image (vignetting) and less focus-related aberrations.

BBAR / BBAR G2

The BBAR coating prevents reflection and scattering of light hitting the lens surface. This avoids loss of brightness and contrast and prevents “ghosting”. The BBAR coating also contributes to natural color reproduction. Since 2019, the advanced BBAR G2 coating has been used.

FLR

The fluoride coating permanently protects the front lens from contamination. Oil and water droplets do not adhere to the surface, which is therefore very easy to clean.

Tamron Lens Utility

The new “TAMRON Lens Utility” software has been specially developed for configuring compatible lenses. TAMRON Lens Utility can be operated from a computer by connecting the lens from its connector port via TAMRON’s USB-C cable. Users can customize functions and update firmware via the lens. With individual settings, the lens can be optimally adapted to the respective shooting situation, such as still photography or video recording.

Firmware Update

Focus A-B: Set 2 focus positions (A and B) and automatically shift the focus between A and B.
Focus Preset: Set the desired focus position and press the button to move the focus to the recorded point.
AF/MF Select: Select the AF and MF function using the focus adjustment button
Focus / Iris: Switch the function of the focus ring from focus adjustment to aperture adjustment.
Astro Focus Lock (Astro FC-L) supports precise astrophotography: The focus is automatically set to infinity to maintain the focus point for astrophotography. The focus ring is disabled until Astro FC-L is released to prevent focus deviation due to incorrect operation.

 

via Weibo/NR

 

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